Why Film Production Is Not Content Creation Distinguishing the “Communication Strategy” of Content Creation from the “Industrial Process” of Film & Video ProductionPrepared by: Office of the Founder, CBI™ & DECOZ™Date: March 2026Subject: Economic Policy, Structural Rigour, and Sectoral Decoupling Distinguishing the “Communication Strategy” of Content Creation from the “Industrial

How Ready Are Wer For it? Part I The Observation and the Dissonance Appreciation is a beautiful thing. It is in this spirit that I appreciate everyone working tirelessly to awaken our local Creative Economy and advance our National Economic Development Agendas. The recent efforts—from policy and strategy to regulation

The Value Of Art In Commerce. A Key Investment Or A Luxury Expense?  The disadvantage of being a formerly colonised country, if you can call it that, given developmental trajectories and our affinity for western ‘sweets’, is that we remained tethered in many ways; psychologically and otherwise. Though we are separate

the value of the creative mind Where does it fit in serious economics and national development? Sometimes the daring messenger takes advantage of his trusting master’s letters and runs away with the girl. But, it is a doomed romance without the master’s hand.  The commercial and academic worlds have for

The Role of Creativity in Economic & Industrial Development Cultural and Creative Industries These industries play a pivotal role in driving sustainable development and creating inclusive job opportunities. They encompass a wide spectrum, including industrial design, arts, and crafts, advertising, graphic and other forms of commercial and design, entertainment, architecture,

Creativity versus pure originality Creativity and Originality in Design, Advertising and General Marketing Collateral.  Marketing: I hesitate to even type the word. If ever there was a sinfully misused business term, it is this one. I will try by all means not to add to the problem. “One thing” I